‘Kapamilya way’: ‘PBB’ opens eviction ep with ABS-CBN core values, theme music

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  • The latest eviction episode of ABS-CBN’s “Pinoy Big Brother” opened with the network’s theme music instead of the reality show’s usual theme song.

    Fans of the show noticed this sudden change following Toni Gonzaga‘s exit last week.

    Gonzaga, who hosted “PBB” for the past 16 years, officially stepped down as the host last February 9. She penned a message to her co-hosts and fans on Instagram on that same day.

    “PBB” is currently in its Kumunity Season 10 run that started last January.

    During the eviction night,  It was in this episode where it had a new opening sequence featuring ABS-CBN’s iconic theme music.

    The program’s official theme song is “Pinoy Tayo” performed by Rico Blanco. This is the special anniversary version of the Orange and Lemons original “Pinoy Ako” released in the early 2000s.

    A five-minute video clip of the opening scene was released was uploaded on “PBB’s” official Facebook page.

    The latest eviction episode also featured a card titled “The Kapamilya Way” where ABS-CBN’s core values were listed as follows:

    • Meritocracy
    • Excellence
    • Teamwork
    • Teaching and Leaning
    • Honesty, integrity and respect
    • Service Orientation

    The new “PBB family” or “Pamilya ni Kuya,” on the other hand, are the following celebrities:

    • Enchong Dee
    • Melai Cantiveros
    • Kim Chiu
    • Robi Domingo
    • Bianca Gonzalez

    Bianca replaced Toni as the new main host of the reality show.

    Some Kapamilya personalities lauded the opening scene of the program.

    “Very admirable, PBB! It’s always nice to be reminded of the values Kapamilyas uphold and live by. Thank you,” former ABS-CBN reporter Kevin Manalo said.

    ABS-CBN’s Jeff Canoy, on the other hand, quote-retweeted a video clip of the show.

    The original uploader was reacting to the hosts’ grand entrance.

    “Now that’s a statement!” the online user said with red, green and blue heart emojis. They represented ABS-CBN’s colors.

    Canoy agreed with the Twitter user and said: “I mean…”

    He also added the same heart emoji on his tweet.

    Some Twitter users perceived the entire sequence of presenting the hosts at the event as a deliberate way of making a stand.

    “May instrumental version naman ang PBB theme song but they opted for *that* iconic ABS-CBN theme. And before showing the hosts, they had to show our core values and, seconds later, the one word that defines the company: KAPAMILYA. Statement? Statement,” a Twitter user said.

    Others viewed the display of the core values as a hit back at Toni.

    “Ang Powerful ng PBB opening! The core values hits differently! Toni, PBB doesn’t need you!” a Twitter user said.

    “The Kapamilya core values Toni G can never relate. INTEGRITY and RESPECT,” another user commented.

    Screenshot of PBB’s new hosts introduced last Saturday, February 12, 2022 (Facebook/PBB)

    (C.R.S. Madarang/ Interaksyon)

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