Pacquiao proposed as poster boy for Philippine tourism

  • Page Views 2575
  • Boxing hero Emmanuel “Manny” Pacquiao has been proposed as official endorser of the Department of Tourism (DOT) in the Philippines.

    Pacquiao, who is also now a senator, is seen as a big draw in the DOT campaign to promote the Philippines as a travel destination.

    Members of the House of Representatives committee on tourism have approved the proposal by Representative Enrico Pineda to designate the Filipino boxing icon as DOT’s poster boy.

    Pineda is with the partylist group 1-PACMAN, which stands for the One Patriotic Coalition of Marginalized Nationals, a namesake of Pacquiao. The group advocates for the marginalized and displaced sector in the country.

    During a House of Representative’s committee on tourism hearing on the DOT’s plans and programs for 2017, Pineda made the proposal, citing the boxing champion’s tremendous popularity in the Philippines and abroad.

    “Senator Pacquiao’s international stature is a big boost to the tourism industry of the country. His endorsement would create a lot of impact, especially in the social media,” said Pineda.

    Pineda further said the senator from Sarangani province might lend his services to the DOT for free.

    Supporting Pineda’s proposal, Representative Aurelio Gonzales (3rd District, Pampanga) moved to make the boxing champ the official DOT endorser.

    The committee chaired by Representative Lucy Torres-Gomez (4th District, Leyte) unanimously approved Gonzales’ motion.

    Also during the hearing, officials of the DOT and its attached agencies namely, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) and the Tourism Promotions Board (TPB) briefed House members on the state of the country’s tourism industry and their tourism plans and programs.

    Torres-Gomez said the committee takes cognizance of the issues and concerns that are vital to the promotion and development of the country’s tourism industry.

     

    Torres-Gomez cited there are more than 40 House bills filed seeking to declare the various areas in the country as tourism zones and destinations.

    “These are very important to House members for the development of local tourism in their respective districts. We will certainly take immediate action on these measures,” said Torres-Gomez.

    She said among the measures of national importance are bills seeking better assistance, services, and protection to international tourists visiting the country; granting travel tax discount or exemption to groups such as senior citizens, persons with disabilities (PWDs), official country representatives to international sports events, academic conferences, and beauty pageants; and seeking the imposition of environmental fee or green fee for the preservation, conservation, development, and protection of the country’s nation.

    Representative Elisa Kho (2nd District, Masbate) proposed more DOT advertisements showcasing Filipino culture and values.

    Kho also expressed concern about the DOT’s plan to change the tourism slogan, “It’s more fun in the Philippines,” which has already gained popularity abroad, especially among Southeast Asian countries.

    Representative Julieta Cortuna (Party-list, A Teacher) said the DOT should just build on the gains of the present advertising campaign instead of shifting to a new slogan.

    Cortuna further said the DOT should identify potential tourism areas that can be developed to boost tourism, raise revenues, and contribute to the country’s economy.

    Representative Christopher “Toff” de Venecia (4th District, Pangasinan) proposed to the DOT to keep track of the tourism assets and make sure they are profitable.

    De Venecia asked the DOT to provide the committee with the list of tourism assets that are available and indicate which ones are making or losing money so that appropriate action can be taken.

     

    0k1a5105

    Share

    New Posts Recently publish post More

    • 21 October 2021
      7 days ago No comment

      Alden Richards continues to scale new heights; renews contract with GMA Network

      A proud Kapuso for over a decade: Alden Richards is a name that needs no introduction. With an impressive thread of local and international recognitions, box-office hits, top-rating series, and chart-topping albums, the Kapuso actor has proven worthy of his title as Asia’s Multimedia Star. Last October 15, Alden ...

    • 21 October 2021
      1 week ago No comment

      ABS-CBN wins Star Awards’ Best TV Station

      ABS-CBN won Best TV Station while its stars and shows also received recognition in the 34th Star Awards for Television held virtually by the Philippine Movie Press Club (PMPC) over the weekend. Among the 24 other winners from the Kapamilya was series Pamilya Ko, which was named Best Primetime ...

    • 21 October 2021
      1 week ago No comment

      Leni-Pacquiao tandem still possible

      Senator Manny Pacquaio has left the door open to stepping aside as a presidential candidate. Pacquaio has indicated that he may be willing to support the presidential bid of current Vice President Leni Robredo in the May 9, 2022 election. Pacquiao said on October 15 that he would be ...

    • 14 October 2021
      2 weeks ago No comment

      3 Steps to getting your BC Vaccine Card

      Related

    • 14 October 2021
      2 weeks ago No comment

      Maria Ressa’s Nobel Peace Prize is an international Rebuke of the Duterte Regime

      The Malaya Movement in Canada congratulates Maria Ressa as co-recipient of the 2021 Nobel Peace Prize. In its announcement, the Nobel Committee cited Ms. Ressa’s efforts to safeguard freedom of expression, which is a precondition for democracy and lasting peace. Ms Ressa …[is] receiving the Peace Prize for [her] ...

    %d bloggers like this: