GMA is bringing the romance and all the drama involved in business in its local adaptation of the hit 2020 South Korean series, “Start-Up.”
Senior Vice President for GMA Entertainment Group Lilybeth G. Rasonable is very excited to co-produce the local version with CJ ENM since this will be another milestone for GMA, “This is one of my favorite K-dramas because of its inspiring story about reaching for one’s dreams, with all the engaging story elements about love — romantic love, filial love, love between friends, set against a modern backdrop which I am sure our audience will find very interesting. What makes this even more exciting is the Filipino cast that we have put together to bring the characters of ‘Start-Up’ closer to the Filipino audience.”
Actors Alden Richards and Bea Alonzo are said to be leading the cast of the local adaptation.
Director of CJ ENM’s Global Content Sales, Sebastian Kim stated, “GMA has always been a great partner, and it is great to see them remaking one of my favorite series in the Philippines. Starting with ’Start-Up’, which has a well established storyline and unique characters, we are willing to actively carry out more adaptations of dramas with GMA in the future for the fans in Philippines.”
GMA acquired the exclusive rights to produce the remake and is set to air the exciting drama on Philippine television this year.
Created and produced by Studio Dragon, “Start-Up” delves into one of the world’s most advanced tech sectors and gives a glimpse into the struggles and challenges one goes through in order to build a successful business from ground up. Starring Korean celebrities Bae Suzy, Nam Joo-hyuk, Kim Seon-ho and Kang Han-na, the series takes place in the fictional Sandbox Company where the journey of these young entrepreneurs, all eager to start their own businesses, begins.
“Start-Up” not only became a massive hit in Korea, but it also took other Asian countries by storm and was one of the most talked-about series in the country last 2020. (Malaya)