GMA Network (GMA) continues to keep its stronghold in its Urban Luzon bailiwick in August, besting rival networks across time blocks, based on data from the industry’s most trusted ratings provider Nielsen TV Audience Measurement.
Urban Luzon accounts for 77 percent of all urban TV households in the entire country.
Compared to its closest rival, more programs from GMA also occupied the top 30 list of top-rating programs in Urban Luzon with the big-budgeted primetime series Encantadia leading the list of Kapuso shows.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies. (I. V. Red. MS)