• Page Views 4050
  • On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31 %. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

    Probinsiyano

    Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
    Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN flagship newscast “TV Patrol” (32%).

    Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

    “Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.
    Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABSCBN swept nine out of the top ten programs nationwide according to Kantar Media.

    Meanwhile, more and more online and smartphone users continue to watch ABSCBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed byPangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).

    Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan- regional networks subscribing to its ratings services.

    Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, CIM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

    International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCCI Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia- Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

    Share

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    New Posts Recently publish post More

    • 14 January 2021
      4 days ago No comment

      Philippines confirms first case of COVID variant

      The Department of Health (DoH) on Wednesday (January 13) confirmed that the COVID-19 variant first reported in the United Kingdom has reached the Philippines. The B117 variant was detected in a sample taken from a Filipino who arrived from the United Arab Emirates (UAE). The male patient from Quezon ...

    • 08 January 2021
      1 week ago No comment

      Markus & Janella proud new parents to son Jude, no wedding bells yet

      Actor Markus Paterson shared his happiness now that he and his girlfriend Janella Salvador finally introduced their baby Jude to the public. Paterson opened up about their son on Wednesday in the online show “We Rise Together.” “Well ‘yung proseso? Well, alam naman na one day we are going ...

    • 07 January 2021
      2 weeks ago No comment

      Bea Alonzo claims 2021 will be a ‘spiritual year’ for her

      Actress Bea Alonzo on Sunday took to social media to share her realizations on life as she welcomes the new year. On Instagram, Alonzo said she hopes to emerge a better person in 2021. “Let the sunshine in. Last year brought so many changes in my life, and changes ...

    • 07 January 2021
      2 weeks ago No comment

      Santos to file ABS-CBN renewal bill in the House after Sotto filed in the Senate

      Reacting to a query from reporters, Deputy Speaker and Batangas Rep. Vilma Santos said she will revive the rejected ABS-CBN legislative franchise application in the House of Representatives before session resumes on January 18. Santos welcomed the move by Senate President Vicente Sotto III who filed a bill granting ...

    %d bloggers like this: