Among the invited expert speakers is ABS-CBN AVP for Global Anti-Piracy & Content Security Elisha Lawrence who was tapped to discuss “Social Media — How to Protect Your Content in the Social Media Space”.
The premise of the discussion is that “in 2017, pirates are only a hashtag away from offering your content online, for free. Users are willing to pay for content, but only if it is readily accessible and at the right price. If it’s not, a simple perusal of their social media platforms will have them enjoying your content online gratis.”
The session under Lawrence will:
- Lay out how to develop a global program for removing infringing content from social media;
- Track the movement away from torrent sites and tricks to further frustrate viewers off of torrent sites;
- Discuss how social media cam help you enforce against pirates;
- Utilize social media “Robin Hoods” as Brand Ambassadors
The organizer, IQPC, mentioned, “Piracy is, without a doubt, one of the greatest threats to the creative content across a range of industries – and the challenges of fighting against it are continuous. The digital landscape on which these challenges are addressed continues to change, and pirates are constantly finding new ways to breach and distribute unauthorized material, obliging our security strategies and enforcement measures to evolve in kind.”
Aside from Lawrence representing ABS-CBN, speakers in the 3-day conference include industry experts from Roku, Sony Pictures Entertainment, Fox Entertainment Group, Motion Pictures Association of America, Turner Broadcasting System, Intel, Adobe Systems, Microsoft, ClearPlay, Ultimate Fighting Championship, to mention a few.
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ABS-CBN produces hundreds of daily television shows, news shows and films for its numerous television stations and for international distribution to the Filipino community living in over 100 countries. Lawrence has over 25 years of experience as in-house Intellectual Property counsel creating and implementing anti-piracy/anti-counterfeiting strategies to mitigate risk and significantly increase sales in the US and globally for leading Fortune 500 organizations such as Levi Strauss, Twentieth Century Fox and Adobe Systems. She also has experience prosecuting criminal cases as a District Attorney for the County of Los Angeles. Lawrence holds a Bachelor of Arts degree from Wesleyan University in Middletown, Connecticut and a law degree from UC Hastings College of the Law in San Francisco, CA.