• Page Views 2455
  • hallyuIt’s been a change of guards from “Yon­Sama” Bae Yong Joon, Jang Dong Gun, Lee Byung Hun, Ryu Shi Won, Song Seung Hun, and Choi Ji Woo to Lee Min Ho, Kim Soo Hyun, Park Shin Hye, and Kim Woo Bin. Not only are the faces of Hallyu different, but today’s Hallyu stars have much more on their plate when it comes to riding the Hallyu wave. Of course, this is not a bad thing. The international promotion of K-Drama stars has brought opportunities for ac­tors and actresses to “tour” the Asian countries and meet the fans. After his explosion into popularity in “City Hunt­er,” Lee Min Ho toured six cities over 3 months and met more than 60,000 fans worldwide. He is planning on another tour for his role in “The Heirs”.

    “My Love from the Star” actor Kim Soo Hyun is embarking on a multi-destina­tion tour spanning Taiwan, Hong Kong, Singapore, Thailand, Indonesia, and Ja­pan. Park Shin Hye toured China, Japan, Thailand, and Philippines for a world tour prior to filming for “The Heirs”. Bae Yong Joon and Ryu Shi Won had a few tours, but nothing of this scale was ever done by the first generation Hallyu stars.

    One foreign relations specialist com­mented on the current wave of Hallyu stars, saying, “It’s a lot different from 10 years ago. Media outlets are differ­ent, and of course the media platforms are different as well. Many are on social networking sites. Many fans study the Korean culture and understand Kore­ans better than ever before. That is why many current stars are able to go on these tours.” He added,”This also coincides with the fact that China and Pacific West are con­tinually becoming profitable and im­proving their economy.

    That improved contractual negotiations between the stars and each country’s management or event producing companies. Trans­portation, scheduling, and even drink­ing water is all negotiated in contract and acted upon with unprecedented professionalism. Kim Soo Hyun was transported with a private jet to China to film an ad during one of the busiest time periods of his life.”
    He also commented on the first genera­tion Hallyu stars, saying, “The current crop of stars must thank their Hallyu predecessors. The first generation Hal­lyu stars suffered everything from having bad water to not having a place to stay at the hotel because of shoddy event promotions. They have quite literally paved a way for today’s stars to take flight. The environment was changed thanks to superstars such as BoA and Bae Yong Jun.” Hallyu stars are also paying more atten­tions to their fans.

    For example, Lee Min Ho’s manage­ment company Starhaus fits Lee Min Ho with clothes that the people of the country favor. For instance, he wears red in China and pink in Thailand. Not only that, but during the duration of his event concert, Lee Min Ho changes his clothes 4-5 times as a fan service. He also attempts to speak to different country’s fans with different languages.
    Salt Entertainment, which manages Park Shin Hye, explained that each concert is different from each other because they are catered to each coun­try’s culture. For instance, Park Shin Hye cooked with her fans in China, while in Thailand they exchanged video mes­sages.

    These event concerts are evolving into real concerts as well. In an effort to leave a strong impression on the fans, Hallyu stars are now taking to singing on stage. Lee Min Ho released an album last year, most of which he performs on these tours. Park Shin Hye also sings 3-4 songs from the OSTs of the dramas that she acted in. Kim Soo Hyun is also expected to sing 3 or 4 songs in his up­coming tour.

    The biggest difference maker for the new wave Hallyu stars is the utilization of the social networking systems. Al­though Bae Yong Joon pays attention and takes care of his social network sites, Choi Ji Woo and others have been slow to adapt.

    Lee Min Ho is very keen at taking care of his social networking sites, including Weibo, Facebook, and Me2day. He has almost 20 million followers on Weibo. Kim Woo Bin has a million Weibo fol­lowers, while Jang Keun Suk has 10 mil­lion fans on Weibo. Park Shin Hye has over 6 million Weibo followers. Weibo accounts are important in gaug­ing the popularity of Hallyu stars be­cause China outlaws most other social networks. Weibo is the only one al­lowed by the Chinese government, so it gives a direct correlation to the star and their popularity in China.

    Every one of these stars reaches out to their fans via video on their social net­work sites. Subtitles are added for up to four languages. Social networking is re­garded as important as the actual tour of the starts because it allows the start to commnicate directly with their foreign fans.

    Share

    Related Post

    Related Blogpost

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    New Posts Recently publish post More

    • 28 January 2023
      1 week ago No comment

      Tinig Migrante By E Maestro

      Minister Fraser’s Pathway Announcement: “Disappointing” Migrant organizations, migrant justice advocates, allies, and the thousands of undocumentedmigrants all across Canada still have to see Prime Minister Justin Trudeau deliver onthe promise he made on December 16, 2021 to create a regularization program that willensure regularization for undocumented migrants and permanent ...

    • 27 January 2023
      1 week ago No comment

      Hop on to the Year of the Rabbit

      Welcome to the Lunar Year of the Water Rabbit! On Jan. 25, let’s wish formerpresident, the late Cory Aquino, a very happy birthday in heaven! Rabbits are cute, cuddly, joyful furry creatures and many believe to be superproductive, too. They reproduce fast, which makes them ideal to breed for ...

    • 20 January 2023
      3 weeks ago No comment

      Wala siyang ginawang mali’: Shamcey Supsup on Celeste Cortesi, Miss Universe Philippines future plans

      MANILA, Philippines — Miss Universe Philippines National Director Shamcey Supsup commended Miss Universe Philippines 2022 Celeste Cortesi for a job well done at the recently concluded 71st Miss Universe pageant. The Miss Universe 2011 3rd runner-up also stressed that Celeste should be proud of herself and that the Philippine ...

    • 20 January 2023
      3 weeks ago No comment

      The Menu (PG) *** Running time: 1h 47m Bon Appetit! By Robert Waldman

      Dine out on the antics displayed in The Menu. Now be honest, who doesn’t like to go toa nice restaurant for a good meal? All of us like to be wined and dined. Only the guestswho sign up for The Menu get just a little more than they bargained ...

    • 20 January 2023
      3 weeks ago No comment

      Liza Soberano is moving to LA

      Liza Soberano is moving to Los Angeles, California.This she shared through Filipino–American makeup artist Patrick Starrr’s mostrecent vlog where she underwent a transformation as Miss Universe.When Patrick asked why she is moving to the City OF Angels, Liza explained it’s a careermove.She said: “That’s just because it is much ...

    %d bloggers like this: