Looking at the top 10 markets for where the #ALDUB1stAnniversary hashtag was most used, it truly was a global celebration from Asia Pacific to North America to Europe to the Middle
East – Philippines, United States, UAE, Canada, Singapore, United Kingdom, Qatar, Saudi Arabia, Italy and Spain.

The Twitter accounts for Eat Bulaga, Maine Mendoza and Alden Richards have grown significantly along with the popularity of the TV show and love couple over the past 12 months:

@EatBulaga: added over 1.84 million
followers (from 880,000 to 2.72 million followers)

@mainedcm: added 3.93 million followers
(from 6,000 to 3.94 million followers)

@aldenrichards02: added 2.37 million
followers (from 1.3 million to 3.67 million
followers)

“Since this love team started, Twitter has witnessed the rise of AlDub from a local sensation to a global social TV phenomenon that shows the Filipino culture to the world. As a cultural milestone, #ALDUB1stAnniversary is a celebration not just for the couple and their fans, but also for Twitter that has been the home of AlDub Nation all around the world since
the beginning of their love story,“ said Rishi Jaitly, Twitter’s vice president, Asia Pacific & Middle East.

The AlDub love team was accidentally discovered at the Juan for All, All for Juan segment of the noon time television show Eat Bulaga where Maine portrayed the character of a housemaid and Alden as himself.

Due to the strong chemistry between the two main characters, their budding romance caught the attention of the audience and the first ever ‘kalyeserye’ began. Filipinos immediately went to Twitter to express their appreciation for the new TV love couple. Recently, AlDub emoji, the first-ever in Southeast Asia, dominates with 6.6M anniv tweets.

Well-known local personalities and even foreign celebrities congratulated the love team through their Tweets, including a Tweet from US musician Bryan_White, who sang AlDub’s theme song “God
Gave Me You.”